ASYMMETRIC MARKETING
Strategy-Led Growth for Established Businesses
Capabilities Overview
Strategy-First Approach
We don't start with tactics. Every marketing decision flows from deep strategic analysis of your business, market position, and growth opportunities.
Proven Results
Our clients see measurable ROI through disciplined focus on high-impact activities that drive sustainable revenue growth.
Principal-Level Expertise
No junior account managers. You work directly with experienced strategists who understand established business challenges.
Most Marketing Agencies Focus on Tactics
We Focus on What Actually Drives Growth
Plateaued Revenue
Despite "doing all the right things," growth has stagnated and you're not seeing the results your efforts should generate.
Activity Without Results
Your marketing generates plenty of activity—clicks, impressions, content—but fails to translate into meaningful business outcomes.
Execution-Only Partners
Agencies execute tasks efficiently but lack strategic direction, leaving you questioning whether you're focusing on the right priorities.
Unclear Marketing ROI
You're investing significantly in marketing but struggling to measure true impact on revenue and business growth.
The issue isn't effort—it's focus. You need the 20% of actions that will drive 80% of your growth.
Who We Are
Asymmetric Marketing is a strategy-first marketing agency that identifies and executes the highest-leverage opportunities for revenue growth.
Founded by Mark Hope, a former Army Special Operations operator and Coca-Cola International Executive, we work exclusively with established businesses generating $2M-$50M in annual revenue who need more than execution—they need strategic clarity and disciplined implementation.
We're called "Asymmetric" because we help you achieve disproportionate results by focusing on what matters most, not just what's trendy or what other agencies recommend.
Our approach combines deep business strategy with tactical expertise, ensuring every marketing dollar works harder toward your growth objectives.
Who We Serve
Established Businesses
Companies with proven offerings and operational foundation, typically generating $2M-$50M in annual revenue.
Growth-Focused Leadership
Organizations facing plateaus or increased competition who recognize the need for strategic marketing investment.
Strategic Mindset
Decision-makers ready to invest strategically rather than tactically, who value data-driven approaches to growth.
Industries We've Served
Healthcare & Senior Living
Complex sales cycles requiring nurturing and trust-building strategies
Professional Services
Legal, financial, and consulting firms seeking consistent lead generation
B2B Services
Manufacturing and industrial companies targeting specific market segments
Specialty Retail
E-commerce and brick-and-mortar retailers in competitive markets
Our Approach
Strategy First, Execution Second
Unlike typical agencies that jump into tactics, we start with understanding. Our systematic process ensures every marketing activity contributes to your business objectives.
Strategic Foundation
Deep analysis of your business model, target customers, competitive landscape, and market positioning to identify growth opportunities.
Opportunity Identification
Pinpoint the highest-ROI channels, tactics, and messaging for your specific situation and market dynamics.
Integrated Execution
Implement coordinated campaigns across digital channels with continuous optimization based on performance data.
Performance Tracking
Measure what matters most to your business and adjust strategy based on real results, not vanity metrics.

Every tactical decision is rooted in your business objectives, not agency biases about channels or trends.
What We Do
Core Capabilities
Strategic Planning & Consulting
  • Business and competitive analysis
  • Customer research and persona development
  • Channel strategy and budget allocation
  • Growth roadmap development
Paid Media Management
  • Google & Bing Ads optimization
  • Meta (Facebook/Instagram) campaigns
  • YouTube & Display advertising
  • Advanced audience development
Search Engine Optimization
  • Technical SEO and site optimization
  • Content strategy and creation
  • Local SEO and Google Business Profile
  • Link building and authority development
Conversion Optimization
  • Landing page development and testing
  • Website functionality improvements
  • Lead capture and nurturing systems
  • Email marketing automation
Analytics & Reporting
  • Custom tracking and attribution
  • Monthly performance analysis
  • Strategic recommendations
  • Clear ROI reporting
How We're Different
Why Asymmetric?
🎯 Strategic Leadership
Principal-level attention on every account ensures you're working with senior strategists, not junior account managers learning on your investment.
📊 Results-Focused
We optimize for revenue and ROI that matters to your business, not vanity metrics that look good in reports but don't impact growth.
🔄 Integrated Approach
Strategy development, tactical execution, and continuous optimization under one roof—no coordination headaches or finger-pointing.
🎓 Educational Partnership
We transfer knowledge and insights so you understand the "why" behind every strategic decision and can make informed choices.
⚡ Agile Execution
Monthly strategy reviews mean we adapt quickly to market changes and double down on what's working for maximum impact.
Client Results
Sample Outcomes
Senior Living Company
Challenge: Generating consistent leads in an increasingly competitive market with complex buyer journeys.
Solution: Developed multi-channel paid strategy combining search and social campaigns with sophisticated email nurturing sequences.
Result: Established predictable lead flow generating 15-20 qualified inquiries monthly and reduced cost per acquisition by 40%.
Law Firm
Challenge: Low visibility in competitive local market despite strong reputation and client satisfaction.
Solution: Comprehensive SEO optimization, strategic content creation, and local search authority building.
Result: 3x increase in organic traffic within 8 months and consistent flow of high-quality leads from search.
B2B Manufacturing
Challenge: Unclear marketing ROI and stagnant growth despite significant marketing investment.
Solution: Strategic audit, channel optimization, implementation of proper tracking and attribution systems.
Result: Clear visibility into marketing performance and 2x increase in qualified sales pipeline within 6 months.
Our Offerings
Two Ways to Work With Us
Revenue Growth Blueprint
$3,500
One-time strategic engagement
  • Comprehensive business and marketing audit
  • Half-day strategy workshop with your team
  • 12-month growth roadmap with clear priorities
  • Budget and resource allocation recommendations
  • 90-day quick-win action plan
Perfect for: Organizations needing strategic clarity before committing to execution partners.
Strategic Growth Partnership
$5,500-6,500/month
Ongoing strategy + execution
  • Month 1: Deep-dive strategy development
  • Ongoing: Multi-channel campaign management
  • Content creation and optimization
  • Technical implementation and SEO
  • Analytics and monthly strategy sessions
Perfect for: Businesses ready for sustained growth acceleration with integrated execution.

Both engagements include direct access to principal-level expertise and strategic guidance tailored to your specific business challenges and opportunities.
The Asymmetric Advantage
What You Get:
  • ✓ Strategic clarity on where to focus your efforts and investment
  • ✓ Integrated execution across all marketing channels
  • ✓ Principal-level expertise and personal attention
  • ✓ Clear measurement and accountability for results
  • ✓ True partnership relationship, not just vendor execution
What You Don't Get:
  • ✗ Cookie-cutter approaches or one-size-fits-all solutions
  • ✗ Tactics without strategic foundation or business context
  • ✗ Junior team members learning on your investment
  • ✗ Opaque reporting focused on vanity metrics
  • ✗ Rigid processes that don't adapt to your market
Our clients choose Asymmetric because they want a strategic partner who understands established business challenges and can deliver sustainable growth through disciplined execution.
Next Steps
Ready to Accelerate Growth?
Option 1: Schedule a Discovery Call
30-minute conversation to discuss your specific goals, challenges, and growth opportunities. We'll determine if we're a strategic fit.
Investment: Free consultation
Timeline: Available within 48 hours
Option 2: Start with the Blueprint
Get immediate strategic clarity with our Revenue Growth Blueprint. Comprehensive analysis and roadmap for your business.
Investment: $3,500
Timeline: 2 weeks from engagement
Questions?
Email: mark.hope@asymmetric.proh
Phone: (608) 410-4450
Web: asymmetric.pro
About Mark A. Hope
President & Chief Strategy Officer, Asymmetric Marketing
Mark A. Hope serves as the President & Chief Strategy Officer at Asymmetric Marketing, where he is dedicated to empowering established businesses to navigate complex market landscapes and achieve significant, sustainable revenue growth through the application of asymmetric marketing principles.
Mark's distinctive background provides him with a unique strategic perspective. He served with distinction in the U.S. Army's elite 1st and 3rd Ranger Battalions of the 75th Ranger Regiment and the Army's Delta Force. This foundational experience honed his abilities in strategic planning, adaptability, and execution under pressure.
Leveraging over two decades of leadership, Mark has driven impactful results across diverse industries. His corporate journey includes key roles at Coca-Cola Central Europe, Safety-Kleen Systems, and The Danubius Group, where he consistently guided private equity-backed organizations through pivotal growth phases.
His leadership style blends insightful strategic foresight with a pragmatic, results-oriented approach, ensuring that solutions are not only innovative but also seamlessly integrated and executed within client operations.
Growth
Through Strategic Focus
80%
Results from 20%
The highest-impact activities that drive the majority of your growth
3x
Typical ROI Improvement
When marketing efforts are strategically focused and properly measured
90
Days to Clarity
Timeline to understand your highest-leverage growth opportunities
Ready to achieve disproportionate results through strategic marketing focus? Let's start the conversation about accelerating your growth.
Get Started
Your Asymmetric Advantage Awaits
Asymmetric Marketing
Strategic growth. Measurable results. Sustainable advantage.
Visit us at asymmetric.pro